Marketing has a strong influence on what the consumer buys, which may not necessarily reflect what they really need +++ i agree but think it's a bit subtler and sneakier than that by careful manipulation the sellers can ensure you buy only what they want you to buy, by denying choice in the matter. A marketing manager must understand the basic needs of a population in order for a company to identify the needs, research is conducted by surveys, polling, and scan data to create new customers benefits, marketers must understand what the customer thinks about, wants, does, and worries about (kotler and keller, 2009, p 39.
“marketing merely reflects the needs and wants of consumer” abraham maslow proposed a hierarchy of needs back in 1950s and 60s human needs are arranged in a hierarchy from most to least pressing – physiological needs (primary or fundamental needs), safety needs, social needs, esteem needs, and self – actualization needs. Today, there are few needs that companies are not aware of thus, they create new needs the necessary condition of marketing orientation is the knowledge of the consumers and the other factors of the marketing environment that affect enterprising.
Does marketing sharp the needs and wants of customers or reflect the needs and wants of customers since as we knew marketing came to people’s life in the 1950s and 1960s with the rapid 5 pages may 2011 marketing reflects the needs and wants of customers ever since man started trading goods, marketing was created. The short answer is no, marketing does not create consumer needs, it simply responds to needs of consumers companies following the marketing concept will identify a need (opportunity) in the market and they will seek to satisfy the need in a way that is profitable.
Does marketing sharp the needs and wants of customers or reflect the needs and wants of customers since as we knew marketing came to people’s life in the 1950s and 1960s with the rapid improvement in marketing, there is an strong argument, which is marketing shapes the needs and wants or marketing reflects the needs and wants of customers.
Does marketing reflect the needs and wants of consumers or does marketing shape consumer needs and wants please answer this in 300 words or more advice: defend your answer by providing appropriate resource and research data.
The golden rule of marketing says that a product is not sold but answers to a need of the market to reveal this need question of the following type must be answered: who will buy the product what values does the product offer. Therefore, marketing creates needs and wants for consumers instead of satisfying customers’ needs this is the end of the preview sign up to access the rest of the document.