Threats in the swot analysis of parle g largest sold biscuit in the largest market – india is the largest market for biscuits across the world and has a major market share of the biscuits segment so within india, parle g has the highest market share. Swot-analysis-of-parle-g _threat:defend _user-generated _weakness:fix about wikiwealthcom wikiwealthcom is a collaborative research and analysis website that combines the sum of the world's knowledge to produce the highest quality research reports for over 6,000 stocks, etfs, mutual funds, currencies, and commodities. Parle products ltd swot analysis strengths 1 one of india’s most popular brand 2 high brand recall 3 price advantage – products at affordable price 4 strong supply chain network 5 popular subsidiary brands like parle g, monaco, hide & seek, krackjack, melody, fulltoss, poppins, etc 6.
Marketing strategy and swot analysis of parle g this is a research report on marketing strategy and swot analysis of parle g uploaded by sandesh chavan in category: all documents » case study » cases in marketing section of our research repository. The brandguide table above concludes the parle g swot analysis along with its marketing and brand parameters similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Swot analysis opportunity (1) rising demand for innovative packing (2) improving supply systems for established brands (3) huge scope for some parle products in medical shops.
Case parle-g by performing the swot analysis of parle-g we can sort out several factors which can help us in devising a future strategy for the parle-g biscuits ie the pricing and marketing aspects etc strengths.
Strengths in the swot analysis of parle – g the following are the strengths of parle are: popular brands: parle owns some of india’s most popular brands like parle –g, hide & seek, melody, poppins, and kacha mango bite parle agro another division of the conglomerate owns the popular mango drink frooti. Swot analysis of parle products strength weakness low price irregular supply distribution system dependent on parle-g brand wide range delivery system opportunity threats export potential competitors (britannia, itc) untapped rural market substitutions (toast) retain of loyal customers bakery products & suppliers.
Parle 27 most parle offerings are in the low and mid-range price segments however the value-for-money positioning helps generate large sales volumes for the productschapter 5 swot analysis strengths (1) low price as compared to competitors: they constantly endeavor at designing products that provide nutrition and fun to the common man.
Marketing mix and swot analysis of parle company in biscuit sector page 24 vivek college of commerce to make the brand much more interesting and exciting with children, it was decided to launch a premium version of parle-g called parle-g magix in the year 2002 parle-g magix is available in two exciting tastes - „coco‟ and „cashew.